Margie Cohn felt that Rugrats had endured prolonged success due to the "series' writing, and the appeal of the show's well developed characters to its deeply devoted audience", and argued the sequel resulted from fan support and speculation on how the characters would age. Arlene Klasky explained "It got enormous ratings, so Nickelodeon blessed us with another series". Finally, Nickelodeon decided to commission an entire series around the teenage main characters. Nickelodeon was so impressed by the high ratings, they wanted to use the show as a pilot for either a regular spinoff series or a series of occasional one-hour specials. Nick's press releases for the Rugrats' 10th anniversary noted that the All Growed Up special was a "one time only" special. Nickelodeon made a two-season order of 35 episodes. The following day, Nickelodeon said "'We've got to make this a show,' because of the size of the audience that came to it." Noting the immediate popularity of the show's concept, All Growed Up was deemed the network's equivalent of the Super Bowl. Nickelodeon president, Herb Scannell, noted that a "Surprising numbers of kids held Rugrats parties on Saturday night and watched the show in groups". Approximately 70% of all kids aged 2–11 tuned in to watch the special. The special was the highest rated Rugrats episode, the highest-rated Nickelodeon program, and cable's #1 show for the week ending July 22, 2001, with a 7.2 rating equivalent to 12 million viewers. The special was nominated for "Outstanding Children's Program" in the 2002 Creative Arts Emmy Awards. The idea for All Grown Up! originated in All Growed Up, a television special which aired in 2001 to celebrate the 10th anniversary of Rugrats and portrayed the original characters 10 years into the future. Main article: List of All Grown Up! episodes SeasonÄevelopment and production All Growed Up
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